Primark in Vogue...

After my little rant last year, I don't have to tell you how pleased I am that a year later British Vogue is still running it's "More Dash than Cash" feature.

This month I was pleasantly surprised and extra pleased to find a shoe from Primark no less featured in the "More Dash than Cash" pages!

(image scanned by me, click to enlarge)

To me this is a monumental precedent. Does it mean though that times are a-changing? That Vogue is taking it's nose out of the air and planting it's feet on the ground?

No, not really. The mag is still filled with designer brands, but in all honesty that's the way we like it. However, it is good to see that a brand like Primark is not excluded by default. Primark has become a "must shop" destination for many women, especially young girls, who are making wiser financial choices when it comes to fashion nowadays. Cheap Chic is "in" and the placement of this shoe in the mag shows that Vogue is more and more taking into consideration who their readers really are and not only what they like, but also where they shop.